How We Make Money
7 Top UK Casinos is free for you to use. We earn revenue through affiliate partnerships with the online casinos featured on our site. When you click a link to a casino and register an account, deposit funds or take another qualifying action, we may receive a commission from that operator.
This is a standard industry practice known as affiliate marketing. It allows us to keep the site running, pay our editorial team and continue producing independent, in-depth reviews at no cost to our readers.
Does This Affect Our Recommendations?
No. Our editorial and commercial operations are kept strictly separate.
- Rankings are determined by our internal review methodology — not by commission rates or partnership status.
- We recommend casinos that do not have affiliate agreements with us if they meet our quality criteria.
- We exclude casinos that offer generous commissions but fail our review process.
- No operator can pay for a higher ranking, a more favourable review or removal of negative findings.
Our reputation depends on trust. The moment we let commercial interests dictate editorial output, that trust disappears — and so does our audience.
What This Means for You
When you see a "Claim Bonus" or "Visit" button on our site, it contains an affiliate tracking link. Clicking it costs you nothing extra — you receive the same bonuses and terms as any other player. The only difference is that the casino knows you came from 7 Top UK Casinos and may pay us a referral fee.
You are never obligated to use our links. If you prefer, you can navigate to the casino directly via your browser. Our reviews and information remain freely accessible regardless.
Advertising Standards
We comply with the UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) codes. All promotional content is clearly identified. We do not target individuals under 18, and we do not make misleading claims about winning or returns.
Where bonus offers are displayed, we always encourage readers to review the full terms and conditions on the casino's own website before signing up.
Our Commitment
- We will always disclose our affiliate relationships openly.
- We will never allow commercial partnerships to influence our editorial content.
- We will promptly correct any factual errors brought to our attention.
- We will continue to prioritise player safety and responsible gambling above revenue.
Questions?
If you have any questions about our affiliate relationships or how we fund this site, please contact us at [email protected].